Latest on twitter:
IDEO PATTERNS: Reframing Behavior I have been thinking about how a designer would tackle a problem as intangible as the American inner model, which leads to overspending and over expectations with regards to health care. While there are clear political solutions for health care overspending, I don’t see as much concurrent focus on moving the average, individual behavior model to a more sustainable point (probably because of all the rhetoric about it being a purely market based, rational choice theory problem… because people don’t directly pay the cost, monetary motivations don’t apply.) Maybe it is possible to help people internalize the real costs/benefit analysis of health care without making it a market based decision. This would remain an important challenge if we had the good fortune of moving towards a single-payer system. I don’t know what the solution might be, and this article (and this article) only scratches the surface, but I think it posses the challenge well. Something to think about more… (Update: This applies to problems of over consumption in general & it is interesting to see how public policy often works against internalizing an accurate sense of efficiency… as exemplified by this article about housing policy.)
